Delia's

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'Delia's ' is a clothing retailer aimed towards teenage girls and young adult women. The company started out as a mail-order print catalog Fall 1994. It was founded by Stephen Kahn and Chris Edgar in 1993, in Kahn's garage. dELiA*s began circulating it's fashions using catalogs, and the response garnered success. Subsequently their online shop was launched in 1999 and they began opening retail stores in November 1999. In addition to clothing, they also sell accessories and home furnishings. The name "dELiA*s" was chosen because Kahn wanted a name that no girl had ever heard of, thus no negative connotations could be placed onto it.

dELiA*s is influenced by fashions from the 1970's-90's, for example, skinny jeans and ballet flats. dELiA*s prides itself in unique designs and vintage prints, many of their items cannot be found in other stores. They are most popular for their logo tees which feature a wide variety of screenprints, vintage bands, loveable characters, and catch phrases. Their target customer is the 12-18 age group, but increasingly their fashions have found a following in college-aged women.

The retail stores are comprised of two types: vintage and proto. The vintage stores are the older stores, and feature white furniture and teal/aqua accents. Proto stores feature wood panelling and wood carvings.