Decathlon Group
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| Decathlon Group | |
| Type | |
|---|---|
| Founded | 1976 |
| Headquarters | |
| Industry | Retail |
| Products | Clothing Sportswear Sports equipment |
| Website | Decathlon Online |
Decathlon is a major French sporting good chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. It expanded to Germany in 1986 and the United Kingdom in 1999. It entered the United States market by purchasing the New England 20-store MVP Sports chain in 1999, rebranding them as Decathlon USA. After a restructuring that led to all but four Massachusetts locations closing in 2003, Decathlon announced in September 2006 its decision to exit the US altogether by year's end.
The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores. Decathlon Group also owns the Toboggan and Decat stores, the former focussing on winter sports, whilst the latter is a smaller high street sized version of the larger Decathlon superstores.
[edit] Locations
Stores are located globally, currently in the following countries:
- Belgium
- Brazil
- China
- France
- Germany
- Hungary
- Italy
- Netherlands
- Poland
- Portugal
- Russia
- Spain
- United Kingdom
- United States(2006)
[edit] Branding
The chain is one of the few sports manufacturers that makes and sells its own products. Each group of activities has a separate brand name:
- Artengo - Racquet Sports
- Domyos - Fitness, martial arts and contact sports.
- Geonaute - Nomadic athletism
- Kipsta - Team Sports
- Inesis - Golf
- Kalenji - Running
- Geologic - Nature Sports
- Tribord - Water Sports
- Quechua - Mountain Sports
- Btwin and Rockrider - Cycle Sports
