DB Breweries
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| Dominion Breweries | |
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| Type | Private |
|---|---|
| Founded | 1930 |
| Headquarters | Auckland, New Zealand |
| Industry | Beverages |
| Products | Beers and lagers |
| Website | http://www.dbbreweries.co.nz |
DB Breweries is a New Zealand brewing company founded in 1930 by Henry Kelliher and Morton W. Coutts with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu. The company mainly produces lager. Its TUI brand is one of the better-known beers in New Zealand, partly due to strong advertising.
The company is currently controlled by Heineken through Asia Pacific Breweries.
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[edit] Breweries
DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), Mainland Brewery (Timaru) and Monteith's Brewery (Greymouth).
The Tui Brewery was established in 1889 by Henry Wagstaff. The main brand is Tui a 4% abv pale lager. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a pale lager.
Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right. These advertisements have caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'.
[edit] Beers
Dominion Breweries currently brew the follow beers:
[edit] DB Branded
- DB Draught
- DB Bitter
- DB Export Dry
- DB Export Gold
- DB Black Draught
[edit] Tui
[edit] Monteith's
[edit] International
[edit] Other Brands
- Flame
- Bulls Eye
- Double Brown
