Dawn Raid Entertainment
From Wikipedia, the free encyclopedia
Dawn Raid Entertainment is a record label, based in Papatoetoe in Auckland, New Zealand and has signed many New Zealand hip-hop and RnB artists such as Savage, Ill Semantics and The Deceptikonz. The label is currently second to Dirty Records in sales of New Zealand hip hop.
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[edit] History
Dawn Raid Entertainment officially started in 1999 which was the year their first album was recorded. However, in 1996 Brotha D and YDNA met for the first time and Dawn Raid became their brainchild which started coming into fruition in 1997.
The initial idea behind Brother D and YDNA's creation of Dawn Raid was to record undiscovered artists from their home town of South Auckland, and to expose these artists to the public, building them into local and international stars. Dawn Raid felt at the time that none of the major music labels catered to the discovery and nurturing of talented artists and the founders saw a niche in the market that they could develop upon.
[edit] Musicians signed, or previously signed, to Dawn Raid
[edit] Hip-Hop
- Deceptikonz
- Mareko
- Savage
- Alphrisk
- Ill Semantics
- DJCXL
- R.E.S.
- Brother D
- K.A.O.S
[edit] RnB
[edit] Releases
The following is a list of albums and singles released under the Dawn Raid label. The first album released under Dawn Raid was a compilation titled "Southside Story" which was released in April 2000 and featured, at the time, undiscovered artists such as Ill Semantics, 4 Corners, Native Sons, K.A.O.S., Adeaze, Live Live and the co-founder of Dawn Raid, Brotha D.
| Cover | Date of Release | Title | Artist | Charted | Country | Catalog Number |
|---|---|---|---|---|---|---|
| Albums | ||||||
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April 2000 | Southside Story | Various Artists | - | - | |
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May 2001 | Southside Story 2: International | Various Artists | - | - | |
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March 2002 | Elimination | Deceptikonz | - | - | 99122 |
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November 2002 | Theory of Meaning | Ill Semantics | - | - | |
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July 2003 | White Sunday | Mareko | - | - | 99662 |
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May 2004 | Always and For Real | Adeaze | - | - | |
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October 2004 | Red Eye Society (also under Clientele Records) |
R.E.S. | - | - | |
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October 2004 | The Best Kept Secret (also under Clientele Records) |
Alphrisk | - | - | |
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April 2005 | Moonshine | Savage | - | - | |
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January 2006 | Street Dreams | DJ Peter Gunz & Tikelz | - | - | |
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March 2006 | Sione's Wedding OST | Various | - | - | |
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May 2006 | I Love You | Aaradhna | - | - | |
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2 October 2006 | Good Musik | Ill Semantics | - | - | |
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October 2006 | Heavy Rotation | Deceptikonz | - | - | |
| EPs | ||||||
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May 2003 | Mareko Is The Future - Dawn Raid Mix Tape | Mareko | - | - | |
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May 2003 | Blood On The Barbeque Mixtape | Mareko & Savage | - | - | |
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December 2003 | 12" Street Rap | Mareko featuring Inspectah Deck | - | - | |
[edit] Singles
| Year | Artist | Single | Album | Charted | Certification |
|---|---|---|---|---|---|
| 2003 | Ill Semantics featuring Betty Anne |
"Watching You/Highway" | Theory of Meaning | - | |
| 2003 | Mareko | "Mareko (Here To Stay)" | White Sunday | - | - |
| 2003 | Adeaze | "A Life With You" | Always and For Real | - | - |
| 2003 | Mareko featuring the Deceptikonz |
"Stop, Drop and Roll" | White Sunday | - | - |
| 2004 | Adeaze | "How Deep Is Your Love" | Always and For Real | - | - |
| 2004 | Dawn Raid All-Stars | "Hook Up" | - | - | - |
| 2004 | Adeaze featuring Aaradhna |
"Getting Stronger" | Always and For Real | *#1 (NZ) | - |
| 2005 | Savage | "Swing" | Moonshine | *#1 (NZ) | - |
| 2005 | Alphrisk | "Sunshine" | The Best Kept Secret | - | - |
| 2005 | Savage | "Moonshine" | Moonshine | *#1 (NZ) | - |
| 2005 | Savage featuring Aaradhna |
"They Don't Know" | Moonshine | - | - |
| 2006 | Aaradhna | "Down Time" | I Love You | - | - |
| 2006 | Tha Feelstyle featuring Mareko, Flowz Manuel Bundy & Lapi Mariner |
"I Do Believe (Tha Remix)" | Sione's Wedding OST | - | - |
| 2006 | Aaradhna | "Shake" | I Love You | - | - |
| 2006 | Aaradhna | "I Love You Too" | I Love You | *#5 (NZ) | - |
| 2006 | Deceptikonz | "Don't Front On Me" | Heavy Rotation | - | - |
| 2006 | Ill Semantics | "On And On" (featuring Lemuel |
Good Musik | - | - |
[edit] Sponsorship
In May 2004, Dawn Raid became a sponsor for the Telecom subsidirary company, Boost Mobile and released a single Hook Up featuring the prominent as well as unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.
[edit] Beach Day Out
In 2004, Dawn Raid sponsored the summer music festival Beach Day Out. The festival features many of their own musicians and other New Zealand musicians doing an annual beach-city tour of New Zealand. Some major ports of call were Mt. Maunganui and Gisborne. 48May, Scribe and The D4 were among some of the acts that played that were not signed under Dawn Raid.
[edit] Other avenues
Dawn Raid has also branched into other avenues which include streetwear, graphics, promotional prints and a community trust.
