Datsun
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Datsun (ダットサン) is a marque of automobile. There has never been a "Datsun" company, but the Datsun brand name was used by other companies. The Datsun name was created in 1931 by the DAT Motorcar Co. for their new car model. They spelled it "Datson" to indicate its smaller size compared to their existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to "sun", because "son" also means "loss" (損) in Japanese, hence the name "Datsun" (ダットサン, Dattosan). reference: Cusumano page 33.
The brand Datsun is no longer used, though still memorable in Japan and used on Nissan's line of pickups there. Datsun is most famous for their line sports coupes referred to as the Nissan Z-cars and also the Fairlady line of roadsters.
While extremely popular with Nissan enthusiasts, Datsun ran into financial problems, thus the division of Nissan was dropped in Japan. Most people thought this a smart move, considering some Datsun technology was adapted into Nissan's other models.
Some of the newer models were badged with "Nissan Datsun" to prevent confusion
The marque was discontinued after 1983.
See list of Nissan vehicles for a list of Datsun models.
[edit] References
- Cusumano, Michael A. (1985). The Japanese Automobile Industry. Havard University Press. ISBN 0-674-47255-1.
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