Daniela Cicarelli
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| Daniela Cicarelli | |
 Daniela Cicarelli |
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| Birth name | Daniela Cicarelli Lemos |
| Born | November 6, 1978 (age 28) Belo Horizonte, Minas Gerais, Brazil |
| Field | Model, VJ for MTV Brasil |
Daniela Cicarelli Lemos (b. November 6, 1978, in Belo Horizonte, Minas Gerais, Brazil) is a TV show hostess for MTV Brasil and also a fashion model.
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[edit] Career
Daniela Cicarelli has been a model since age 12 and won the Elite national competition at 14. She attracted attention in Brazil in early 2001 due to a Pepsi TV commercial and became very well known. In 2003 she began hosting a summer show for MTV Brasil, working in other shows on that channel since then. That year, Cicarelli started dating football player Ronaldo and this made her widely known in Spain as well, leading her to command fees ten times higher for appearing at fashion events.
[edit] Marriage scandal
After getting engaged in 2004, Cicarelli and Ronaldo planned on marrying at the Château de Chantilly on February 14, 2005. In January 2005 it was announced they could not legally wed because Ronaldo had not been divorced for a full year from his former wife. [1] The wedding was changed to an engagement party though it is often referred to as a wedding. At the party Cicarelli expelled Brazilian model Caroline Bittencourt from the place. The episode was reported in the French and Brazilian media. Months later Cicarelli suffered a miscarriage. On May 12, 2005 the couple announced they had separated.[2] The couple's breakup after 86 days of "marriage" was featured on the covers of many tabloids and magazines.
[edit] Spanish beach video scandal
On 17 September 2006, a sex video shot by paparazzo Miguel Temprano was broadcast on the TV show Dolce Vita on spanish channel Telecinco, showing Daniela on a beach in Spain petting with her boyfriend, Merrill Lynch employee Renato "Tato" Malzoni and later having sex with him in the water.[3] The next day an edited version of the paparazzi scenes from the show was uploaded as a video clip to YouTube, but deleted that same day. Even after the deletion the video was still available on various internet websites. Newspapers reported that computer networks crashed at stock markets in Brazil after many users tried to send and download the video. On September 27, Malzoni and Cicarelli were granted an injunction by São Paulo state supreme court against YouTube, Globo.com and IG.[4] However despite YouTube's efforts to withdraw the clip it continued to appear on the site under varying file names, and links to the video on sites other than YouTube turned up all over the Internet, news groups and peer to peer networks. Cicarelli sued again in December against YouTube, with the consequence that in January 2007, the Supreme Court ordered the site to find a way to permanently block the video from being uploaded on its servers, to shut down their site until such a block can be realized, or to face an order imposed upon Brazilian Internet service providers to block access to YouTube.[5] Brasil Telecom, Telefonica and other ISPs implemented such a block, leaving all YouTube's IPs inaccessible in Brazil.
A few days later, the decision was revised, removing the original block decision, thus limiting to remove the offending copies of the video. However, Brazilian YouTube users created a website to boycott Cicarelli, refusing to support MTV and any advertised product, unless Daniela left the company.[6]
MTV's response was quick (after receiving more than eighty thousand e-mails protesting), with a note on its website as well as regular institutional inserts on its programming, claiming that while supporting the users' manifest, it refused to acknowledge the validity of the effort, claiming it as unreasonable as the original censorship. Also, it claimed the censorship from the decision wasn't from Cicarelli, but from her boyfriend instead, going even further, stating that MTV nor Cicarelli ever prosecuted any website for any reason.
Later research from Conjur, a legal website denied these claims, which Cicarelli also failed to acknowledge on separate interviews on Jornal da Globo (TV) and Folha de São Paulo] (Newspaper).[7] MTV stopped its institutional message on TV, and shortly after removed their original note from the website.
A parody of the video was made by the Pânico na TV, a controversial Brazilian nationwide broadcasted program by Rede TV!. Also the health secretary of the state of Rio Grande do Sul has made a parody with the goal of educate about the dengue fever, a virus which can by hosted by the Aedes aegypti, a mosquito specie found at the state, but yet not infected in that state. The agency's claims that they want to take advantage of the viral marketing. [8]
[edit] See also
