Dan Ariely

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Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He is considered to be one of the leading behavioral economists.

Ariely was an undergraduate at Tel Aviv University and received a PhD and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.

He is currently a fellow of the Institute for Advanced Study at Princeton.

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