Dairy Milk
From Wikipedia, the free encyclopedia
Dairy Milk is a brand of chocolate bar made by Cadbury. The bar is popular both in the United Kingdom and around the world. It was introduced in 1905.
There are a number of varieties including Fruit & Nut and Whole Nut. A 'Fruit' variety (without the nuts) was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into a so-called superbrand, bringing a number of different products under the Dairy Milk umbrella branding. For example Wispa bars were phased out and replaced by "Dairy Milk Bubbly". As of 2006, there are fourteen varieties of Dairy Milk produced in the UK, the newest of which is Creme Egg. Many of the new Dairy Milk varieties are now manufactured in France and Poland. Dairy Milk itself is also manufactured in France and all these products are sold in the UK.
In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g Wafer version of the bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.[citation needed]
Several reformulated versions are sold in the United States as the FDA does not allow products that replace cocoa butter with vegetable fat to be called chocolate.
Contents |
[edit] Advertising
Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
In 2004, Cadbury's started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.
In 2005 Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by the Hershey's company in Pennsylvania.
The recent advertising campaigns in the UK have been overshadowed by the recent news that Cadbury's chocolate company has been forced to pull in thousands of its bars due to the risk of Salmonella. Although the owners of the company have assured the public that there is no danger in eating their chocolate, it seems likely that, as a result, the sales of Cadbury's in the near future may drop.
[edit] Varieties
[edit] United Kingdom
- Cadbury Dairy Milk (Milk Chocolate), sold in sizes from 25g up to 1 kg, although bars larger than 250g are sold only in certain outlets.
- Cadbury Dairy Milk Fruit & Nut (Almonds & raisins)
- Cadbury Dairy Milk Whole Nut (Hazelnuts)
- Cadbury Dairy Milk with Caramel (formerly Cadbury's Caramel)
- Cadbury Dairy Milk Bubbly (formerly Wispa)
- Cadbury Dairy Milk with Crunchie Bits
- Cadbury Dairy Milk Mint Chips
- Cadbury Dairy Milk Orange Chips
- Cadbury Dairy Milk Shortcake Biscuit
- Cadbury Dairy Milk Turkish (Turkish delight)
- Cadbury Dairy Milk Almond & Honey
- Cadbury Dairy Milk Wafer
- Cadbury Dairy Milk with Creme Egg
- Cadbury Dairy Milk Double Choc
- Cadbury Dairy Milk Banana Chopper (New for 2007)
- Cadbury Dairy Milk Roast Almond
- Cadbury Dairy Milk Melts Velvety Milk
- Cadbury Dairy Milk Melts Deliciously Dark
- Cadbury Dairy Milk Melts Heavenly Praline
- Cadbury Dairy Milk Buttons (formerly Cadbury Buttons)
Many of these varieties were available before their recent mainstream releases. They can be found, alongside other exotic varieties, in speciality Cadbury's shops (such as the Cadbury Castle in Chessington World of Adventures in the UK).
Also available Cadbury Dream, Cadbury Dream with Strawberry Chips and Cadbury Bournville.
[edit] Australia and New Zealand
- Cadbury Dairy Milk (Milk Chocolate)
- Cadbury Dairy Milk Fruit and Nut (Almonds & raisins)
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Roast Almond
- Cadbury Dairy Milk Brazil Nut
- Cadbury Dairy Milk Cashew
- Cadbury Dairy Milk Coconut Rough
- Cadbury Dairy Milk Mousse (Chocolate Mousse)
- Cadbury Dairy Milk Caramel whip (Caramel and nougat)
- Cadbury Dairy Milk Marble
- Cadbury Dairy Milk Peppermint
- Cadbury Dairy Milk Breakaway
- Cadbury Dairy Milk Caramello (Caramel)
- Cadbury Dairy Milk Rocky Road (marshmallows, cherry flavoured jellies, peanuts and coconut)
- Cadbury Dairy Milk Snack
- Cadbury Dairy Milk Top Deck (White chocolate & Milk chocolate)
- Cadbury Dairy Milk Triple Decker (Mint, white chocolate & milk chocolate)
- Cadbury Dairy Milk Black Forest
- Cadbury Dairy Milk Turkish Delight
- Cadbury Dairy Milk Mint Chips
- Cadbury Dairy Milk Malt Crisp
- Cadbury Dairy Milk with Crunchie
- Cadbury Dairy Milk Desserts Fudge Brownie
- Cadbury Dairy Milk Desserts Banoffee Pie
- Cadbury Dairy Milk Desserts Lemon Cheesecake
These are the more popular varieties. Other versions such as the Triple Decker with pink chocolate, and Swiss Chalet, are trialled from time to time.
In Australian slang, a cadbury is a person that gets drunk easily. This stems from the "Glass and a Half" advertisements and is popular in youth culture.
Also available Cadbury Dream, Cadbury Peppermint (Dark chocolate) and Cadbury Energy (High energy chocolate).
[edit] Canada
- Cadbury Dairy Milk (Milk chocolate)
- Cadbury Dairy Milk Fruit & Nut (Almonds & raisins)
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Almond
- Cadbury Dairy Milk Bubbly
- Cadbury Dairy Milk Mint Menthe
- Cadbury Dairy Milk Orange
- Cadbury Dairy Milk Peanut Butter
- Cadbury Dairy Milk Thins
- Cadbury Dairy Milk Thins Toffee
- Cadbury Dairy Milk Minis Peanut Butter
- Cadbury Caramilk (Caramel)
Also available Cadbury Dream, Cadbury Premium Dark and Cadbury Premium Dark Burnt Almond.
[edit] External links
- Cadbury's Brand stories: Dairy Milk
- Economics Times of India: Cadbury to relaunch Dairy Milk
- www.snackspot.org.uk - Confirmed sightings: Cadbury Dairy Milk Bubbly and Crispies and Shortcake Biscuit
- The Grocer Top Products Survey 2005, 17 December 2005
