Customer value proposition

From Wikipedia, the free encyclopedia

A Customer value proposition (CVP) is the sumtotal of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).

A CVP is being promised by a company's marketing and sales efforts and then fulfilled by its delivery and customer service processes.

[edit] See also

• Customer relationship management
• Customer

Marketing

Key concepts

Product / Price / Promotion Placement / Service / Retail Marketing research Marketing strategy Marketing management

Promotional content

Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion

Promotional media

Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth

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