Customer Data Integration

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For other meanings, please see: CDI

Customer Data Integration (CDI) is the combination of the technology, processes and services needed to create and maintain an accurate, timely and complete & comprehensive representation of a customer across multiple channels, business lines, and enterprises typically where there are multiple sources of associated data in multiple application systems and databases. CDI is commonly used in Master Data Management, and enables access to information describing everything known about a customer including all attributes and cross references, along with the critical definition and identification necessary to uniquely differentiate one similar customer from another. Customer Data Integration relies heavily on the standardization of data and overall data quality. Therefore, large corporations and those with large amounts of data often set up data governance teams to manage the CDI process.

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