Croissan'Wich

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The Croissan'Wich, a portmanteau of the words croissant and sandwich, is the signature breakfast sandwich sold by the fast-food restaurant chain Burger King. The Croissan'Wich is also a family of breakfast sandwiches in various sizes and configurations.

Contents 1 Sandwich description 2 Croissan'Wich varieties 3 History of the sandwich 3.1 Advertising 4 The Competition 5 References 6 External links

[edit] Sandwich description

The standard Croissan'Wich consists of sausage patty, eggs and American cheese on a croissant.

[edit] Croissan'Wich varieties

The standard variants of the Croissan'Wich sandwich are:

• Croissan'Wich with sausage, egg and American cheese;
• Croissan'Wich with bacon, egg and American cheese;
• Croissan'Wich with ham, egg and American cheese;
• The Double Croissan'Wich with sausage, bacon, egg and American cheese
  

    (The Double tag refers to two meat portions on the sandwich)

Other variants available:

• Croissan'Wich with sausage and American cheese;
• Croissan'Wich with egg and American cheese;
• The Double Croissan'Wich with ham and bacon or sausage and ham
• The Double Croissan'Wich with double sausage, ham or bacon

Previous promotional products:

• The Western Croissan'Wich ham, sauteed onions, eggs and American cheese

Internationally it is sold as the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat.

[edit] History of the sandwich

The Croissan'Wich was introduced in 1985, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonalds. Before this, BK's breakfast line was almost identical to McD's in composition.

[edit] Advertising

When the Croissan'Wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonalds Egg McMuffin much like the Pepsi Challenge.

For the Western Croissan'Wich, Burger King again used the viral marketing ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards.

[edit] The Competition

Competitor's products include McDonald's Egg McMuffin and Sonic's Toaster Sandwich

[edit] References

• Hoffman, Ken. "Burger King rules with Croissan'wich." Houston Chronicle. May 10, 1996.

[edit] External links

• Burger King nutritional facts