Crest (toothpaste)
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Crest is a brand of toothpaste made by Procter & Gamble which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France; in other countries, such as Germany, it is sold as Blend-A-Med. It was first introduced in 1955, as the first toothpaste to use fluoride as an active ingredient. At first it used stannous fluoride, marketed as "Fluoristan," although this was changed in the early 1980s to sodium monofluorophosphate, or "Fluoristat."
Crest is endorsed by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value".
The Crest brand has also been associated with about twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss, as well as a tooth-whitening product called Crest Whitestrips.
[edit] Trivia
- Mike Piazza was paid $25,000 for a half-hour of pitching a vanilla-mint flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The Apprentice 2.
- Slogan: Look, Ma, no cavities! [1] Mad Magazine spoofed this slogan--verbatim--in an "ad" picturing a young juvenile delinquent who has had all of his teeth knocked out; the toothpaste name was satirized as "Crust".
[edit] See also
[edit] External links
- Product details and history of Crest toothpaste - from its manufacturer, Procter & Gamble
- Brand homepage
| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest |
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Annual Revenue: $55.4 billion USD ( |
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