Creative Loafing Atlanta

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Creative Loafing
Image:Creative Loafing Atlanta front page.jpg
Type Alternative weekly
Format Tabloid

Owner Creative Loafing, Inc.
Publisher Dave Schmall
Editor-in-Chief Ken Edelstein
Founded 1972
Headquarters 384 Northyards Blvd.
Suite 600
Atlanta, GA 30313-2454
United States
Circulation 125,000[1]
ISSN 0889-8685

Website: atlanta.creativeloafing.com

Creative Loafing Atlanta, known locally as Creative Loafing, is an alternative weekly newspaper published in Atlanta, Georgia. Founded by Debby and Chick Eason in 1972, it is the flagship paper of Tampa, Florida-based Creative Loafing, Inc., and the oldest of the company's four Creative Loafing publications.

In 2000, the Easons' son Ben and daughters Jenny and Taylor led a group of investors to purchase a controlling interest in Creative Loafing, Inc. from their parents. To help finance the deal, media conglomerate Cox Enterprises purchased a 25% minority share of the company for approximately US$5 million. In the process, Cox executives filled two seats on Creative Loafing's eight-member board.[2] An uneasy four-year relationship between the two companies followed, as Cox also owns Atlanta's only daily, The Atlanta Journal-Constitution, as well as television and radio outlets in the Atlanta area. After the Journal-Constitution in April 2003 quietly launched its own free entertainment weekly named Access Atlanta, in direct competition with Creative Loafing, the Easons and Creative Loafing board members voted to censure the two Cox executives for unethical conduct, and by June 2004 both companies agreed to allow the chain to repurchase its shares from Cox.[3][4]

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