Coyote McCloud

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Coyote McCloud appears with Clara Peller on the album cover of McCloud's song, "Where's the Beef?", which was sold at Wendy's restaurants as part of their famous advertising campaign.
Coyote McCloud appears with Clara Peller on the album cover of McCloud's song, "Where's the Beef?", which was sold at Wendy's restaurants as part of their famous advertising campaign.

Coyote McCloud is the name of a popular radio disc jockey in Nashville, Tennessee. For over 30 years, he has been a drive-time personality at several Nashville radio stations. He first became well-known in the early 1970s on WMAK-AM, then a market-dominant rock and roll station, as host of its 7 p.m.–midnight program.

McCloud was one of the most controversial deejays of the late 1980s when he was the lead man on "The Zoo Crew" on Nashville's Y107 (WYHY). While enormously popular amongst his target demographic, his outlandish on-air personality drew the ire of many within the community as being a "bad influence" on teenagers (though his antics would likely seem tame in today's radio climate). He was one of the subjects of a CBS 48 Hours documentary in 1992 about "shock radio". McCloud enjoyed his highest level of popularity while working for Y107. He worked at the station for over 10 years, from 1984 to 1995.

Early in 1983 while hosting the morning show at Kicks 104, McCloud was selected by Country Music Television network founders Glenn D. Daniels and co-founder G. Dean Daniels to be the first on-air "voice" of the network. When CMT (originally called "CMTV") launched on March 5, 1983, McCloud provided the first vocal announcement heard on the network under an animated "CMTV" logo with the words, "You're Watching CMTV...Country Music Television...in stereo." He remained the on-air "voice" of the network from 1983 through 1984.

In 1984, McCloud, also a sometime songwriter, wrote a song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign featuring Clara Peller.

McCloud also worked at Kicks 104 (WWKX) in the early 1980s, Power Country 103 (WZPC) in the mid-1990s, and Oldies 96.3 (WMAK) in the early 2000s. Along with Cathy Martindale, he hosted Coyote & Cathy In The Morning on 97.1 WRQQ until late November 2006.