Cossette Communication Group
From Wikipedia, the free encyclopedia
| Cossette Communication Group | |
 |
|
| Type | public |
|---|---|
| Founded | 1972 |
| Headquarters | Quebec City (HQ), 11 Offices worldwide |
| Key people | Claude Lessard (Chairman of the Board and Chief Executive Officer), François Duffar (Vice Chairman of the Board and President), Jean Royer (Executive Vice-President and Chief Financial Officer) |
| Industry | Business Services |
| Products | Advertising & Marketing |
| Employees | 1,400 |
| Website | http://www.cossette.com |
Cossette Communication Group TSX: KOS is the largest marketing communications firm in Canada. One of the top 15 advertising agencies in North America, it numbers among the 30 leading agencies worldwide. Cossette's main offices are in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Boston, Irvine, Los Angeles, London and Shanghai.
Cossette has stated goals of growing into international markets. Agencies in New York, London have been the most significant acquisitions to date
Contents |
[edit] Industry Rankings
Marketing Magazine/ICA has ranked Cossette Communication Group Inc. as Canada’s largest agency for the eighth year in a row in 2006. On the international scene, Cossette Communication Group Inc. was ranked 25th in the 2006 Advertising Age “World Top 50 Marketing Organizations” report.
[edit] Key Clients
Bank of Montreal, Bell Canada, Bell Mobility, Coca-Cola Ltd., General Mills of Canada, General Motors Canada, Manitoba Telecom Services, McDonald’s Restaurants of Canada, Molson Breweries, TD Waterhouse.
[edit] Services
Through its various business units, it provides its clients with a complete range of specialized services:
- Advertising
- Media planning and buying
- Sales promotion, database and direct marketing
- Customer relationship management
- Interactive solutions
- Public relations and alliance marketing
- Brand management and graphic design
- Strategic planning
- Ethnic marketing
- Urban marketing
- Sports marketing
- Branded content and product placement
- Business-to-business communications (B2B practices)
- Research
