Talk:Corporate branding
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[edit] What differentiates Corporate Branding from family branding?
Could someone please develop a little bit more what makes a family branding and what makes a corporate branding? Is corporate branding simply a type of family branding that uses the trade name of a company? Could we have some examples of what is clear corporate branding? For what I understood, Coca-Cola and Nokia are good examples of corporate branding, because they always associate their products with the parent company. However, GlaxoSmithKline is an example of a company that uses family branding but not corporate branding in particular because their major consumer brands such as Aquafresh, Lucozade and Horlicks has no emphasis in the association with the parent company (GlaxoSithKline).
Did I get it right? Can we develop on this a little bit? I am saying "can we" because I am currently studying for a marketing exam and I am more willing to learn than to contribute in this case ;). Thank you! --Pinnecco 18:34, 5 June 2006 (UTC)
