Conversion rate
From Wikipedia, the free encyclopedia
In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.
[edit] Conversion Value
Some companies may have multiple desired actions on their websites: request information, sign up for an email newsletter, download demonstration software, or make a purchase. An economic value can be assigned to each type of action and the total value per visitor can be optimized in addition to the conversion rate.
[edit] Measuring Conversions
For web sites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversions can be difficult. In order to measure online conversions a marketer can use web analytics software. Some online marketing companies, such as Verizon, offer tracking programs tied to a specific phone number that the business registers for receiving web site inquiries.
