Content commerce

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Content Commerce


The ability to transact from any form of content using online commerce, be it - direct sale, spread term sale, syndication, subscription, Video on Demand, Bidding, Placement Listing, Voting, Pay per View, photos, licensing, agents, ticketing, access to information, online participation


Content can be in any form of product or service, online services, subscription, reports, video, streamed video or audio, audio download, software download, audio stream, internet radio


The concept was born out of the first wave of Internet functionality, when maturity came about during the first decade of the 21st century software became available that enabled companies to transact anything online using which ever method (s) suited the media. The threshold of Broadband saturation in many parts of the developed world open up huge untapped areas of opportunity which is ripe for commercial exploitation for which Content Commerce is required. Within a short period of years, a large proportion of households have the ability to view and hear Rich Media Content on their everyday household electronic devices. The convergence of technology brings broadband capability into televisions, vehicles, public places and mobile devices. This enables large audiences (otherwise untapped) a new means to access Rich Media Content. The advent of this capability means that Content Owners need to offer their Media up for transaction in many different ways in order to exploit it commercially. Digital Asset Management is also a necessary part of Content Commerce functionality; it offers the ability to protect it from being taken without payment, without unauthorised duplication or distribution and also manage it in such a way as to be accessible. The advent of the ability to transact any form of Media online, brought about the development of software that brought this ability to anyone who wanted to use it in the form of software with true Content Commerce control and functionality.


Many software platforms offer the ability to transact some form(s) of media, but those that offer the ability to transact all forms of media can be truly termed Content Commerce. The ability for the client, shopper and user to choose their own form of purchase over the alternative of being dictated to by a rigid software process is part of the new user experience of Content Commerce.

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