Concerned Children's Advertisers
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Concerned Children's Advertisers is the name of a Canadian non-profit organization founded in 1990. It is best known for producing over 30 commercials with topics such as drug abuse, self-esteem, and bullying. Each commercial ends with a big exclamation point, the logo of the organization. Usually, the commercials partner up with Health Canada.
[edit] Commercials
Drug Abuse
- Brain (1990): A very first commerical of Concerned Children's Advertisers.This commercial depicts a brain made up of a series of electrical wires. The narrator, whose voice sounds like Demi Moore, tells the viewers to think about what drugs can do to people's brains, dreams, and future. Notice that an unseen person holding pliers is cutting up the brain's wires (when more drugs get consumed) before it eventually short-circuits. The commercial ends with a very important message, "Think about it - while you still can".
- Crack(1990): This commercial, also made in 1990, has the shortest duration (about 15-20 seconds) of all the commercials made by CCA. It depicts a body bag on a stretcher. The narrator, the same person who did the Brain commercial, tells viewers that in the past two years (1988 and 1989), over 5,000 people in Canada and the U.S. have died from taking crack or cocaine. She ends the commercial saying, "Do yourself a favor...think about it". Today, there's no telling how many more people have died from crack or cocanie.
- Drug Rap (1990): In this commercial, a rap song about the choices of drugs is performed by a group of children and adults. They repeat the use of the line: "Drugs, Drugs, drugs...which are good, which are bad...Drugs, drugs, drugs…ask your mom or ask your dad”.
- Be True To You (1990): In this commerical, the narrator is a young teenage boy wearing a red and black shirt, and he is meeting with three of his friends. He talks about the perceptions of teenage drug use, and his message is very clear... he wants children to make healthy decisions and do what is right for them. One of the memorable lines of this commercial is "Just because we are young doesn't mean we are stupid".
- Syringe (1990): This commerical takes place on the urban streets of Toronto at night time. A rat is walking while the syringe is sucking up dirty water from the wet road. A man's voice said, "Ther are lots of stories about that stuff that gets into the street blocks." The syringe is tossed in the air and comes down smashing on the concrete. Then man's voice said, "So if you're afraid of what's being done to them, wait till you see what they'll do to you."
- Substance Abuse Testimonials (1990): This is a series of four commercials. The speakers of each commercial are Cynthia, Lisa, Doug, and Steve. Each of these people tell their side of the story of why they became drug addicts, and that the way they take drugs, they are hurting themselves and their families.
- Rehab (1992): This commercial is a story about a young boy recalling about his life of using drugs and his childhood days with his best friend. He is initially seen sitting inside his room in a rehab facility watching a clear view from outside. The music in the background seems to be an old song performed by the Hollies. The song is "He Ain't Heavy, He's My Brother". He walks out of his room and spots his best friend visiting the facility before embracing each other. The commercial ends with a voice-over saying: "If you try to stop a friend from using drugs, you may not succeed, but at least you tried -- and that's what friends are for".
- Hip Choice (1993): This commercial begins with a text message that says: "Ever Thought About Taking Drugs?". It then shows two children standing (they are latex puppets, not real people) encountering a drug pusher wearing shades in an alleyway. The drug pusher sticks out his hands showing them the drugs and tells them that they have a choice of whether they will take them or not. A flash-sequence of disturbing images appears when the pusher sticks out his hands. The children eventually ignore the offer and walk away from the drug pusher. The drug pusher then takes off his shades showing his hideous yellow eyes. There's another version of this commercial where the drug pusher doesn't take his shades off.
- Loser (1995): Need information.
- Transactions: need information
Role Models and Mentoring
- Mimic (1990): need information
Asking for Help
- The Trap(1992):
- Storytime (1991):
- Labyrinth (Finding a needle):
- How Was Your Day:
Smart Choices
- Moe Funky:
- Choose:
Media Literacy
- Smart As You
Self-Esteem:
- What's Your Thing:
- Boutique:
- We are Girls:
- Knock on wood:
- Bundle Up:
Commercials with the Message "Stay Fit Cause You Never Know"
- Blown Away:
- Ice Scream:
- The Chase:
Healthy Active Living (Long Live Kids):
- Health Rock:
Bullying
- Tell Someone:
- Words Hurt:
- Walk Away:
[edit] External Links
Official Website: [1]
