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Roy of the Rovers is a British comic strip about the life and exploits of a fictional footballer named Roy Race which has run in various publications since 1954. The strip gave its name to a weekly (and later monthly) comic magazine, published by IPC and Fleetway from 1976 to 1995, in which it was the main feature.

Football-themed stories were a staple of British comics from the 1950s onwards, and Roy of the Rovers was the most popular ever produced, with an estimated one million readers at the height of its popularity in the late 1970s and early 1980s. As such, it holds a unique place in British football folklore, demonstrated most clearly by the stock phrase "real Roy of the Rovers stuff". This is often used by football writers and commentators when describing displays of great skill or results that go against the odds, in reference to the dramatic storylines that became the strip's trademark.