Complan

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Complan Foods is a British company that makes powdered milk energy drinks. The drinks are available in original, vanilla, banana, strawberry, chocolate, chicken, vegetable, oats and soon to be launched beef flavors. It is known for the very high calories. It may not be suitable for people with lactose intolerance.

Complan is also one of the most widely recognized brands in India. With a heritage of over 30 years, the brand today stands as the gold standard in nutrition for children. Coined from the words “COMplete” and “PLANned”, the product is a combination of 23 vital nutrients that is necessary for the overall development of growing children. The USP apart from these 23 vital nutrients is the protein content, which is 100% milk protein.

[edit] History

Complan was first introduced by Glaxo in the United Kingdom, as an essential nutritional supplement for soldiers at the frontlines during the Second World War. It was introduced to India in 1964 by Glaxo Laboratories who marketed it through doctors as a convalescence drink. In 1969, Complan went OTC though image perceptions continued to be ethical. Hence, from 1969 to 1973 the product advertising was focused on the ‘Goodness of Complan’ as a means to compensate dietary deficiencies.

The brand’s next major milestone occurred in 1975. In order to expand the user base, it was decided to establish Complan as an ideal nutritional supplement for growing children. Thereafter, Complan has gone on to become the most trusted brand for children’s nutrition in India.

“I’m a Complan Boy, I’m a Complan Girl” remains one of the most well loved and instantly recalled jingles even today.