Competitive heterogeneity

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[edit] Competitive Heterogeneity

Competitive heterogeneity "refers to enduring and systematic performance differences among close competitors" (Hoopes, Madsen and Walker, 2003: 890).

[edit] References

Hoopes, D. G., T.L. Madsen and G. Walker 2003. "Guest Editor's Introduction to the Special Issue: Why is there a Resource-Based View? Toward a Theory of Competitive Heterogeneity." Strategic Management Journal, 24: 889-902.


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