Cloverleaf Industries

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Cloverleaf Industries is a fictious conglomerate featured in the 1988 film Who Framed Roger Rabbit, as well as the 1989 graphic novel of the film by Marvel Comics, and the various spinoff titles. Its name derives from the cloverleaf layout of flyovers with interchanging exits on freeways.

[edit] Film

Cloverleaf is first seen in the film as having bought the Pacific "Red Car" Trolley services, with a new sign being erected over the terminal in Los Angeles. The company have also made cutbacks, laying off staff like Earl, who is seen drinking/drunken into a stupor.

It later turns out that Maroon Cartoons has been sold to Cloverleaf, and that they have put in the highest bid to buy Toontown if the will of Marvin Acme fails to show up.

Later, it turns out that Judge Doom (Christopher Lloyd) is the sole stockholder in Cloverleaf (although he is the owner in the graphic novel), and intends to raze both Toontown and the Maroon Cartoons studio to build a freeway to Pasadena, and to dismantle the "Red Car" to force people to use the freeway, opening the way for small enterprises to pay Doom to open shop along the freeway.

Once Doom is killed, Acme's will appears (having been in Roger Rabbits' pocket the whole time), thus thwarting Cloverleafs' attempts to destroy Toontown. The fate of Cloverleaf after the film is not explained.

[edit] Graphic Novel

In the graphic novel by Marvel Comics, Cloverleaf was started by Judge Doom using the money he stole from the First National Bank of Toontown (The one zillion simoleons mentioned by Eddie Valiant (Bob Hoskins) in the film). Doom is the actual founder rather than the stockholder, and the steamroller seen in the film belongs to Cloverleaf, preparing to demolish the Maroon Cartoons site.