Clickbooth

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Clickbooth is a Performance Based CPA (Cost Per Action) Network with a similar business model to Commission Junction. The network is a division of IntegraClick, Inc. and based in Nokomis Florida. The network has approximately 11,000 affiliates or publishers and 1,600 active advertiser campaigns as of October 2006. The network was founded by John Lemp who is also the current acting CEO of IntegraClick, Inc..

Contents 1 Background 2 References 3 Company Website 4 Other Affiliate Networks 5 See also

[edit] Background

Performance based advertising also known as CPA advertising has become increasingly popular throughout the past year as major online players such as Google have entered the space.^[1]

The popularity of such networks is due to to the increased focus on the actual worth of each user and the ability of CPA to combat both click and impression fraud which has plagued many online sites.

A recent in depth article^[2] in Adotas is very useful in explaining some of the differences between CPA and the traditional internet marketing methods such as CPC and CPM.

[edit] References

1. ^ Google tries 'cost per action' model written by Steve Malone, 23. June 2006, ITPro.com
2. ^ Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression written by Kiran Aditham, August 28th 2006, Adotas

[edit] Company Website

• Clickbooth.com

[edit] Other Affiliate Networks

• Commission Junction a ValueClick company
• Linkshare a Rakuten Company
• Performics a DoubleClick Company
• Paid On Results
• Primeq

[edit] See also

• Affiliate marketing
• Affiliate programs directories
• Affiliate Networks