Clairol
From Wikipedia, the free encyclopedia
Clairol is a personal care products division of Procter & Gamble and was formerly the largest independent hair products company in the world. P&G-Clairol makes hair coloring, hair spray, shampoo, hair conditioner, and styling consumables. Among their brand names are Herbal Essences, Loving Care, Hydrience, Ultress, Natural Instincts, Nice 'n Easy, and Balsam Color.
Clairol was founded in the 1930s by the husband and wife team of Lawrence M. Gelb and Joan Clair. After discovering a European hair coloring preparation called Clairol, which produced softer, more natural tones by penetrating the hair shaft instead of merely coating the hair, the Gelbs introduced the product to American beauty salons. The real breakthrough came with the introduction of Miss Clairol Hair Color Bath in 1950 and sales skyrocketed with the introduction of do-it-yourself hair coloring Nice 'n Easy, aided by one of the most effective advertising campaigns of the time, with the catchphrase, "Does she or doesn't she?"
In 1957, the Gelbs sold their company to Bristol-Myers Squibb and their sons Richard L. Gelb and Bruce Gelb filled executive positions at that pharmaceutical company, with Richard becoming CEO in the 1970s.
Bristol-Myers Squibb sold the Clairol division to Procter & Gamble in 2001.
Following the subsequent acquisition of Wella by P&G, Clairol expanded into the professional sector of the hair care products business. P&G-Clairol is headquartered in Stamford, Connecticut, United States of America.
[edit] External links
- Clairol web site
- [1] article from The New Yorker by Malcolm Gladwell on hair coloring advertising
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest |
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Annual Revenue: $55.4 billion USD ( |
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