CityRover
From Wikipedia, the free encyclopedia
| CityRover | |
|---|---|
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| Manufacturer | MG Rover Group |
| Production | 2003-2005 |
| Class | City car |
| Length | 3.60 m |
| Related | Tata Indica |
The CityRover was a hatchback car from the MG Rover Group, launched in autumn 2003 as a rebadged version of the Indian Tata Indica. It can be considered a large city car or a small supermini (it was 3.60m long, which is in the limit between both categories). Its interior space was good for a small car.
[edit] Criticism
The CityRover's running costs were low, but its asking price was high compared to newer, better built rivals such as the Fiat Panda.
MG Rover was reported to be paying Tata £3,000 for each car and, despite each model featuring a Rover corporate nose and revised suspension settings, the buying public was not impressed by the £7,000 starting price.
The company did not provide a test car to the BBC's Top Gear programme, so the presenter James May went to a showroom in disguise and with a camera hidden on his tie and took one for a test drive. He later stated it was "the Worst Car he had ever driven on Top Gear".
In summer 2004, just one year after the CityRover's launch, MG Rover announced plans to replace it with an all-new car within two years. Rumours of a sporty MG variant also appeared in the motoring press.
Sales were well short of MG Rover's targets, so the CityRover was given an upgrade for the 2005 model year, with more standard equipment. Prices were slashed by £900, confirming that the car's previous prices had not been competitive.[1]
Along with the rest of the MG Rover range, production of the CityRover was suspended in April 2005 when the company went into receivership, the last vehicles brought into the UK being purchased and sold on by a non-franchised discount dealer group. CityRover is unlikely to return to production if MG Rover production restarts under the control of Nanjing Automobile Group, as Tata refused to continue its collaboration if MG Rover was taken over by another company.
[edit] Achievements
Despite the media criticism of the CityRover, one was chosen in 2006 to be used as the reconnaissance vehicle for the 2007 Himalayan Challenge Endurance Rally. With only minor modifications, the car was driven over the 7000 mile planned route from London to Delhi without any major problems, including crossing significant quantities of desert and a number of mountain ranges. The reasons given by the event organisers for the choice of vehicle were that it is "The cheapest brand new car you can drive in Britain"[2], and to prove that the route could be driven in an ordinary small car, without the need for a large 4x4. Following completion of the recce, the car was shipped back to the UK and sold to a prospective competitor, with the intention of using it on the event in September 2007.
