Cinzano

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This article is about vermouth. For other uses, see Cinzano (Turin).

Cinzano is an Italian brand of vermouth. It is available as Cinzano Rosso, which is red and sweet, and Cinzano Bianco, which is white and dryer . There is also an authentically dry version, Cinzano Extra Dry, as well as rosé, lemon and orange versions. It has been made since 1757. The Cinzano company, once owned by the Marone family of Turin industrialists (ennobled by King Victor Emmanuel III as the counts Marone-Cinzano when the heir of the Marone family married the younger daughter of the King of Spain) is now owned by the Campari group.

In 2000, Cinzano's 1986 "Airliner" advertisement, featuring Joan Collins and Leonard Rossiter, was named the 11th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4.

In the British television show "Red Dwarf" the character Lister once refers to himself as "Dave 'Cinzano Bianco' Lister." The satirical newspaper The Onion referred to Cinzano in the headline "Cinzano Poster Brings Touch of Class to Shithole."

In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.