Chips Ahoy!

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Chips Ahoy! is a brand of chocolate chip cookies made by Nabisco. They are widely sold in the United States, Canada, Mexico, Spain, Portugal and Australia and are marketed in large packages of 9, 18, 27, or in various smaller packages. The name comes from the implication they have more chocolate chips per cookie than average. It is the second-best-selling cookie in the United States, with an average of $355 million in sales per year.[1]

For a time in the mid-1990s, advertising labeled Chips Ahoy having "1,000 chips in every bag!".

The acquired theme song for most of Chips Ahoy! commercials during its most popular time in the 1990s was a portion of the song "Sing Sing Sing" by Benny Goodman's jazz band in the 1930s.


[edit] Varieties

  • Chips Ahoy!
  • Reduced Fat Chips Ahoy!
  • Chips Ahoy! Chewy (known in Canada as Chewy Chips Ahoy!)
  • Mini Chips Ahoy! (also available in Snack Packs)
  • Candy Blast Chips Ahoy! (known in Canada as Rainbow Chips Ahoy!)
  • Peanut Butter Chips Ahoy!
  • Chunky Chips Ahoy! (known in Canada as Chunks Ahoy!)
  • White Fudge Chunky Chips Ahoy! (known in Canada as Triple Chocolate Chunks Ahoy!)
  • Chips Ahoy Cremewiches
  • Chips Ahoy Ice Cream Sandwiches (In Canada only, under the Nestlé brand with permission)
  • 100% Whole Grain Chips Ahoy
  • Striped Chips Ahoy!
  • Soft Baked Chunky Chips Ahoy! (known in Canada as Chewy Chunks Ahoy!)
  • Chips Ahoy! Rings

Nabisco 100 Calorie Snacks:

  • Chips Ahoy Thin Crisps
  • Chips Ahoy Granola Bars
  • *swift cookie*

[edit] Availability and Pricing

Chips Ahoy! is found in most grocery stores and discount retailers, like Wal-Mart, K-mart, Target, and others.

Pricing varies greatly depending on a) type of Chips Ahoy! and b) the retailer; However they tend to be inexpensive.

[edit] References

  • In 2006 The Hold Steady released a song titled "Chips Ahoy!" as the single from their critically acclaimed album Boys and Girls in America
  • In Las Vegas (TV series) episode 61 (season 3) "And here's Mike with the Weather", it is told that Danny McCoy had the nickname "Chips Ahoy McCoy" when he was a marine
  • In January 2007 Nabisco released a Chips Ahoy! commercial featuring the song "Don't You Want Me", originally sung by The Human League.
  • There's a Spongebob Squarepants episode titled "Chimps Ahoy!" which is like Chips Ahoy.
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