Cheeky Records

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Cheeky Records
Parent company BMG UK & Ireland
Founded 1991
Founder(s) Rollo Armstrong
Distributing label BMG (since 1999)
Genre(s) Dance, electronica
Country of origin UK
Location London

Cheeky Records was founded in 1991 by the producer/remixer Rollo Armstrong, brother of Dido.

After releasing Frankë's - "Understand This Groove" and Gloworm's "I Lift My Cup" the label collapsed due to Rollo's incompetence but was rescued in 1994 by Champion Records and was later bought out by BMG in 1999.

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