Chandamama

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Chandamama
Type Monthly Youth Magazine
Format Non-standard, Full Colour

Owner Geodesic Information Systems Limited
Publisher B Viswanatha Reddy
Founded 1947
Headquarters Chennai, India

Website: http://www.chandamama.org

Chandamama is a monthly magazine focused on kids and youngsters. It has stories from Medieval India, typically kings and their story on bravery and wit. It had quite a few characters who appeared on short comic strips. The magazine has become part of popular culture, and is very popular with younger people.

It is published in 12 languages, and has a readership of about 200,000.

Contents

[edit] History

The first edition of Chandamama was released in July, 1947. The founder editor of the magazine was B.Nagi Reddy. Chakrapani, a friend of Nagi Reddy, was the force behind magazine, and his vision, perception and understanding of the target readership brought name and fame to the magazine. The Vikram aur Betaal Stories brought wide repute to this magazine, and were also featured in popular TV serials.

Published continuously from 1947, the magazine ceased publication in 1998, owing to labour disputes. However, the magazine relaunched a year later and continues to be published to this day.

[edit] Ownership

The magazine has been in family hands since foundation, and the current publisher, B Viswanatha Reddy, continues the tradition after taking over the affairs of the magazine from his father. In 1999, the company was floated as a public limited organization, with Morgan Stanley taking a sizable stake in the company.

In August 2006, it was rumored that Disney was set to buy a stake in Chandamama. In 2007, Chandamama was acquired[1] by Geodesic Information Systems.

[edit] Chandamama in the 21st Century

With the acquisition by a technology company, Chandamama has announced[2] that it will digitize and make available much of its content via digital libraries and on the web. In addition, Chandamama Multimedia CDs have also been published.

[edit] External links

In other languages