Celozzi-Ettleson Chevrolet
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Celozzi-Ettleson Chevrolet was a large Chevrolet dealership located in Elmhurst, Illinois. Once the #1 Chevy dealer in the country, it was owned by Nick Celozzi and Maury Ettleson and operated at the corner of York and Roosevelt Roads in this suburban Chicago town from February 1968-October 2000.
Well known for its local TV commercials featuring the owners and advertising the dealership as the place "Where you always save more money," the dealership was originally Zepalack Chevrolet, and the actual address was 155 E. Roosevelt Road, although there was no direct access to the dealership from Roosevelt Road. In its heyday, the dealership spent $1 million a year on television ads.
The duo became so famous that they even starred in commercials advertising other products, including Bud Light and Pizza Hut (revising their tagline to say "Where you always get great pepperoni!")
Celozzi and Ettleson sold the dealership and parted ways in 2000. Gabor Bushy, who was the owner of Suburban Buick in nearby Wheaton, Illinois, purchased the dealership and renamed it Elmhurst Chevrolet. Several years later, the dealership relocated farther west on Roosevelt Road and became Villa Park Chevrolet (currently Castle Chevrolet of Villa Park). The building that was "Hard to find, but tough to beat" has since been demolished.
Ettleson now owns Ettleson Cadillac-Buick in Hodgkins with his son Michael Ettleson and Celozzi owns Celozzi Ford and Celozzi Chrysler in Waukegan.
