Cellius

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Cellius is the result of Sony and Namco Bandai merging to "help take share from Microsoft Corp. and Nintendo Co."[1] by developing games with Namco. Cellius was announced on January 24, 2007, and Sony believes it may help make up for the loss[2] it faced during its Q2 of 2006. Ken Kutaragi was announced as the Chairman of Cellius.[3]

[edit] Specifics

Namco Bandai will hold 51% of the company, and Sony will hold the rest. The company plans to use Sony's Cell microprocessor, the heart of the Playstation 3, for Playstation 3 games and games for mobile phones and personal computers. Namco's Ridge Racer 7 and Mobile Suit Gundam: Target in Sight were the top two selling games in Japan for the Playstation 3, and Sony's Resistance: Fall of Man was third. These games generated 12% of Sony's total revenue, and Sony is looking to get the most it can from from this data.

[edit] References

  1. ^ Pavel Alpeyev, Sony, Namco Bandai Ally to Jointly Make Games for PlayStation 3., Bloomberg.com, January 24, 2007
  2. ^ Martyn Williams, Battery recall, PS3 push Sony to Q2 loss., Computerworld, October 26, 2006
  3. ^ Jonti Davies, Ken Kutaragi to become Chairman of Cellius., Joystiq, January 24, 2007
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