Celestial Seasonings
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| Celestial Seasonings | |
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| Type | Public (NYSE: HAIN) |
|---|---|
| Founded | 1970 |
| Headquarters | Boulder, Colorado |
| Key people | Steven List, President |
| Industry | Herbal Tea |
| Products | Tea |
| Employees | 270 (as of 1997) |
| Website | www.celestialseasonings.com |
Celestial Seasonings is a tea company based in Boulder, Colorado, United States that specializes in herbal tea but also sells green and black tea (as well as white and oolong blends). They account for over $100,000,000 in Herbal Tea Blends Sales in the United States annually.[1] All of their teas are certified kosher and all-natural, and many are certified organic as well. The Boulder factory conducts free guided tours daily.
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[edit] History
Celestial Seasonings founders Mo Siegel, John Hay and others started gathering herbs and flowers in the mountains around Boulder and selling them to local health-food stores in 1969.
In the 1970s the company grew rapidly, creating popular herbal tea blends (such as Sleepytime and Red Zinger) and moving to larger headquarters twice; they were selling internationally by 1977. Celestial Seasonings created and sponsored the Red Zinger Bicycle Classic race in Colorado during the 1970s.
Celestial Seasonings was purchased by Kraft Foods in 1984 which expanded the marketing of the brand both nationally and internationally. Mo Siegel retired in 1986, and the next year, Kraft announced they would sell Celestial Seasonings to Lipton. The sale was successfully challenged by Bigelow under anti-trust laws, and local management purchased the company back from Kraft in 1988.
In 1990 Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Mo Siegel returned in 1991 to serve as CEO. The company continued to grow and introduce new products through the 1990s.
Celestial Seasonings merged with natural food company The Hain Food Group in 2000 to become The Hain Celestial Group, Inc NASDAQ: HAIN. Mo Siegel retired for the second time in 2002.
[edit] Products
Celestial Seasonings is known to have more flavors of tea than most other tea companies, with new flavors being launched nearly every month. Some flavors do not sell well, and many flavors are discontinued at some point or are replaced with a new tea marketed for a higher success. For example, Melatonin PM was replaced with the incredibly popular Sleepytime which is one of their highest selling teas.[citation needed] Each box of tea is illustrated with often whimsical paintings or drawings - a different image for each flavor, intended to represent the feeling the tea produces to the consumer. The boxes also feature inspirational quotations from famous authors.
[edit] African teas (Rooibos)
- African Orange Mango
- Madagascar Vanilla Red
- Moroccan Pomegranate
- Peach Apricot Honeybush
- Red Safari Spice
[edit] Bilingual teas
Tea specially marketed to the Hispanic community in the United States.
- Apple Banana Chamomile
- Cinnamon Apple
- Honey Lemon Diet
- Linden Mint
[edit] Black tea
- Bali Black Raspberry
- Canadian Vanilla Maple Decaf
- Devonshire English Breakfast
- Golden Honey Darjeeling
- Mango Darjeeling
- Marrakesh Express Vanilla Spice
- Morning Thunder
- Organic Black Tea
- Persian Mint Spice Decaf
- Tuscany Orange Spice
- Victorian Earl Grey
- Victorian Earl Grey Decaf
[edit] Herbal Tea
- Açaí Mango Zinger
- Bengal Spice
- Black Cherry Berry
- Caffeine-Free Tea
- Chamomile
- Cinnamon Apple Spice
- Country Peach Passion
- Cranberry Apple Zinger
- Honey Vanilla Chamomile
- Lemon Zinger
- Mandarin Orange Spice
- Mint Magic
- Peppermint
- Raspberry Zinger
- Red Zinger
- Roastaroma
- Sleepytime
- Sweet Apple Chamomile
- Sweet Clementine Chamomile (Organic)
- Tangerine Orange Zinger
- Tropic of Strawberry
- True Blueberry
- Tension Tamer
- Wild Berry Zinger
[edit] White tea
- Antioxidant Plum
- Decaf China Pearl
- Imperial White Peach
- Perfectly Pear
- Vanilla Apple (Organic)
[edit] Green tea
- Antioxidant
- Blueberry Breeze
- Decaf
- Decaf Honey Camomile
- Decaf Mint
- Decaf Mandarin Orchard
- Goji Berry Pomegranate
- Honey Lemon Ginseng
- Lemon Zinger Green Tea
- Raspberry Gardens
- Tropical Acaí Berry
[edit] Dessert Tea
- Almond Sunset Herb Tea
- English Toffee Herb Tea
- Vanilla Hazelnut Herb Tea
[edit] Chai
- Chocolate Caramel Enchantment
- Decaf Original India Spice
- Honey Vanilla White Tea
- Original India Spice
- Decaf Sweet Coconut Thai
- Vanilla Ginger Green Tea
[edit] Holiday Tea
- Candy Cane Lane
- Gingerbread Spice
- Nutcracker Sweet
- Rudolph's Rockin' Raspberry
- Santa's Candy Apple
- Sugar Plum Spice
[edit] Wellness Tea
- Detox A.M.
- Diet Partner
- Echinacea
- Echinacea Complete Care
- Ginseng Energy
- Honey Peach Ginger
- Metabo Partner
- Sleepytime Extra
- Tummy Mint
- Throat Soothers
- Tension Tamer Plus
[edit] Trivia
- Celestial Seasonings uses over 500,000 lbs of peppermint and spearmint in their popular herb teas per year.[1]
- They use 1,000,000 lbs of hibiscus imported from India each year.[1]
- The bagging machines at their Boulder, Colorado factory is capable of bagging 1000 bags per minute, and seals each bag with an adhesive applied at over 150ºC.[1]
- By manufacturing their tea bags without string, tags, or overwrap, Celestial Seasonings is able to eliminate 3,617,000 lbs of waste each year.[1]
- In the 2007 movie Catch and Release, Sam (played by Kevin Smith) works for Celestial Seasonings, ostensibly in package design - throughout the movie he quotes famous authors that he says he put on the boxes for various Celestial Seasonings teas (Tummy Mint, Red Zinger, etc.)
