Cebu Pacific

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Cebu Pacific Air
IATA
5J
ICAO
CEB
Callsign
Cebu Air
Founded 1996
Hubs Ninoy Aquino International Airport
Mactan-Cebu International Airport
Focus cities Francisco Bangoy International Airport
Fleet size 14
Destinations 28
Parent company JG Summit Holdings, Inc.
Headquarters Pasay City, Philippines
Key people John Gokongwei, Jr. (Chairman Emeritus), Ricardo J. Romulo (Chairman), Lance Gokongwei (President and CEO)
Website: http://www.cebupacificair.com

Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country's second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport.

The airline is a subsidiary of JG Summit Holdings, controlled by the Gokongwei family - one of the richest Filipino-Chinese families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.

Contents

[edit] History

The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City. By end 2001, its operations has grown to about 80 daily flight to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001 with a twice daily service to Hong Kong. On March 1, 2002, it commenced thrice weekly flights to Seoul. Other regional flights were introduced and suspended later, however, including flights to Singapore (from 6 November 2002 to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.

The airline resumed its Manila to Singapore flights on August 31, 2006 and will launch its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector and in direct competition with Singapore Airlines' subsidiary SilkAir and Qatar Airways and CEB will be the only Philippine carrier to serve a Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline will also serve direct flights from Cebu to Hong Kong starting October 2, 2006, which will make CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code sharing with Cathay Pacific for this route.

In May 2005 Cebu Pacific received 2 Airbus A320-214 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on 3 June 2005 from Manila to Davao City. The airline is wholly owned by JG Summit Holdings and has 1,356 employees (at January 2005).

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that they will be increasing their frequencies in their Cebu-Hong Kong-Cebu from 4 to 5 times weekly and Cebu-Singapore-Cebu flights from 4 to 6 weekly effective 25 January 2007. Currently, it operates regional flights to Busan, Hong Kong, Singapore, and Seoul-Incheon, afrom its Cebu hub; and Bangkok, Jakarta, Kuala Lumpur, Singapore, and Seoul-Incheon from Manila.

[edit] Destinations

Further information: Cebu Pacific destinations

[edit] New Routes


[edit] Fleet

The Cebu Pacific Air fleet includes the following aircraft (at March 2007) [2]:

Cebu Pacific Fleet
Aircraft Total (Firm orders/Options) Passengers
(Economy)
Airbus A319-100 10
(10/6)
150
Airbus A320-200 4
(2/2)
179

The airline currently has an all Airbus fleet, composed of Airbus A319-100s and Airbus A320-214s.

The average Cebu Pacific fleet is less than 11 months old as of March 2007.

Firm orders are to delivered from year 2010 - 2012 while options are to delivered from year 2011 - 2013.

[edit] Retired Fleet

Cebu Pacific Retired Fleet
Aircraft Year Retired Replacement
Douglas DC9-32 2006 Airbus A319-100
Boeing 757-200 2006 Airbus A320-200

[edit] Alliances

Cebu Pacific is the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offers regular travelers the ability to obtain free tickets, First Class upgrades on flights, or other types of rewards.

The airline is also partnering with Metrobank Card Corporation for its Go! Mastercard credit card which offers frequent flyer reward points.

[edit] Trivia

  • Cebu Pacific is the first Philippine airline to introduce e-ticketing.
  • Cebu Pacific is currently the only Philippine airline to let passengers buy their tickets on the internet and lets passengers receive their tickets through e-mail.
  • Cebu Pacific currently has the youngest fleet in the Philippines and one of the youngest in the world.
  • Cebu Pacific's last flight of their Douglas DC9-32 was on July 26, 2006 which was flight number 5J570 which departed Mactan-Cebu International Airport at 5:45pm and arrived Ninoy Aquino International Airport at 6:55pm. This was the last flight of their DC9 for after ten years of service. The airline gave a ceremonial retirement to this as it made its way to the Manila Domestic Passenger Terminal.
  • Cebu Pacific also gave away 6 commemorative Douglas DC9-32 photos as Fun Flights prizes on the last flight of their Douglas DC9-32.

[edit] References

[edit] External links