Catch 5
From Wikipedia, the free encyclopedia
Catch 5 is a popular news music package and image campaign developed for Cleveland, Ohio television station WEWS-TV in 1970. Written and composed by then jingle-writer Frank Gari, the package was subsequently used on a few other American TV stations. The package is no longer used on any stations (WEWS dropped it in 1986), but it is still notable as Gari's very first TV news theme and promo package.
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[edit] History
During the early 1970s, executives at WEWS-TV began to formulate the idea of promoting its newscasts with a jingle, much in the same way of what other types of products were doing. As such, in 1970, they approached Frank Gari, a singer during the 1950s and 60s and composer of numerous jingles, to write a promotional campaign for the station. To complement the jingle, Gari also agreed to produce a related musical theme for the newscasts, while the station shot the video segments itself to accompany the campaign.
Later that year, Catch 5 debuted on the station with huge success. Catch 5 caught on in Cleveland, and WEWS became the market's number-one news station. As a result of Catch 5's success, other Cleveland TV stations also hired Gari to write campaign songs for them. This in turn prompted other stations across the country to request campaign songs, launching Gari's career in the television news music business, and ushering in an era of widespread use of promotional jingles on American local television which lasted into the 1990s. The phrase "Reach out and catch 5" has since been used in other promos for WEWS, including a variation of the Gari image campaign Good Times, Good News.
[edit] Lyrics
The following are lyrics to the "Catch 5" image campaign, as heard on WEWS:
- It makes no difference who you are
- If you've been looking near and far
- To get the feel of life
- You'll find the world's at hand
- You've got to Catch 5
- Each day's a new world to explore
- You're gonna find what you're looking for
- And there's a friendly face
- To brighten up your day
- You'll see it all when you Catch 5
- The world is yours when you Catch 5
- When you reach out and you Catch 5
- You've caught it all
The original version consisted only of the first and last verses; plain instrumental music was played in between. The second verse was added to the song in the 1980s, along with an update of the instrumentals.
[edit] Stations that used Catch 5
[edit] External links
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