Cadbury Creme Egg

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The yellow-orange interior simulates the yolk of an egg.

A Cadbury Creme Egg is a brand of chocolate egg produced by Cadbury Schweppes. The egg has a thick milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and albumen of an egg.

Creme eggs are usually sold individually, but are also available in packets of three, four, six, and twelve, and in boxes of eight, fifteen and twenty-four. The foil wrapping of the eggs was traditionally red, yellow and blue in colour in the United Kingdom, though purple replaced blue early in the 21st century. Some green is incorporated into the design in the United States, while the wrapping previously featured the product's mascot—the Creme Egg Chick. The brand has proven to be extremely popular worldwide, and in the UK Creme Eggs are the best selling confectionery item between January 1 and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million[1].

1 Manufacturer
2 Product specification
3 Advertising
4 External links

[edit] Manufacturer

While filled eggs were first manufactured by the Cadbury Brothers in the early 1920s, the Creme Egg in its current form was not released until 1971. The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day, and also at other Cadbury factories in countries such as New Zealand.

[edit] Product specification

Proof of new, smaller sized Cadbury Creme Eggs

One Creme Egg weighs 1.4 oz (40 g) and contains approximately 170 calories (710 kilojoules).[2] While many people feel that the size has diminished since its introduction in 1971, Cadbury maintains "It hasn't—you've just grown up!" [3] However, 1.2 oz (34 g) eggs - made in England but licensed to The Hershey Company - are now appearing on shelves in the United States. [4]

Over the years, Cadbury has introduced a number of products related to the original Creme Egg, including:

Mini Creme Eggs (bite-sized Creme Eggs)
Caramel Eggs (soft caramel filling)
Mini Caramel Eggs (bite-sized Caramel Eggs)
Chocolate Creme Eggs (chocolate fondant filling)
Dream Eggs (white chocolate with white chocolate fondant filling)
Orange Creme Eggs (regular Creme Eggs with a hint of orange flavor)
Dairy Milk Creme Egg bars
Creme Egg Fondant in a Narrow Cardboard Tube (limited edition)
Creme Egg ice cream with a Fondant sauce in milk chocolate

[edit] Advertising

In recent times, the creme egg has been marketed in the UK and Ireland with the question "How do you eat yours?" and in Australia with the slogan "Don't get caught with egg on your face". Australia has also used a variation of the UK question, using the slogan "How do you do it?" Over the years, there have been several major Cadbury's Creme Egg campaigns.

"Shopkeeper" campaign of the 1970s in which a boy asks for 6000 Cadbury Creme Eggs.
"Irresistibly" campaign showing characters prepared to do something unusual for a Creme Egg, similar to the "What would you do for a Klondike Bar?" campaign in America.
1985: The "How Do You Eat Yours?" campaign begins.
1990-1993: The first television campaign to use the "How Do You Eat Yours?" theme, featuring the zodiac signs.
1994-1996: Spitting Image characters continued "How Do You Eat Yours?"
1997-1999: Matt Lucas, with the catchphrase "I've seen the future, and it's egg shaped!"
2000-2003: The "Pointing Finger" campaign.
2004: The "Roadshow" finger campaign
2004-2006: The "How Do You Eat Yours?" campaign

In North America, Creme Eggs are advertised on television with a small white rabbit called the Cadbury Bunny (alluding to the Easter Bunny) who clucks like a chicken. Ads for caramel eggs use a larger gold-colored rabbit which also clucks, and chocolate eggs use a large brown rabbit which clucks in a deep voice. The advertisements use the slogan "No bunny knows Easter better than him", spoken by TV personality Mason Adams.

In the UK, around the year 2000, selected stores were provided stand alone cardboard cutout of something resembling a "love tester." The shopper would press a button in the centre and a "spinner" (a series of LED lights) would select at random a way of eating the Creme Egg, e.g. "with chips". These were withdrawn within a year.