Burying the lede

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To "bury the lede" in writing (particularly in news style) refers to beginning a description with details of secondary importance to the reader, forcing them to read more deeply into a story than they should have to in order to discover the essential point.

Though the spelling "bury the lead" is also common, "lede" is a traditional variation to avoid ambiguity with the chemical element "lead" which was historically used in printing.

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