Bundling

From Wikipedia, the free encyclopedia

Bundling can mean more than one thing.

• In marketing, bundling is the practice of packaging of several items together as a single product, for instance, a book and an accompanying CD.
• In some cultures, bundling is the traditional practice of wrapping people together in a bed, usually as a part of courting behavior. The aim is to allow intimacy without the possibility of sexual intercourse. This custom, inherited in the colonial North America from Europe, apparently originated as a matter of convenience and necessity where space and heat were lacking. It was confined largely to the poorer classes. Its prevalence seems to have ended in the late 18th century with the general improvement of living conditions.
• In political fundraising, bundling is when donations from many individuals are collected by one person and presented to the recipient, therefore maximizing the influence of the individual doing the presenting.