Brunel FM

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107.7 Brunel FM

Broadcast area	Swindon
Slogan	The New Sound for Swindon (on-air) Worth Listening to, whatever you're doing (off-air)
First air date	2 September 2006
Frequency	107.7 MHz Stereo and online [1]
Format	Contemporary
Owner	The Local Radio Company

For the regional Classic Gold station, Brunel Radio see Brunel Classic Gold

Brunel FM is a UK new radio station broadcasting to the town of Swindon and outside areas of close proximity, it is part of The Local Radio Company group of stations.

1 Overview
2 History
- 2.1 Slogans
3 See Also
4 External links

[edit] Overview

The station air networked programs as well as local ones and is run as a separate company with its own management, presenters, journalists and sales staff. The station also covers Wootton Bassett, Wroughton, Cricklade, Highworth and Purton. This totals to a reach of an adult population (aged 15+) of around 150,000. The Station's main local rivals are Wiltshire's GWR FM and to a lesser extent BBC Radio Swindon. The station's content is produced from the Lime Kiln studios 6 miles southwest from Swindon at Wootton Bassett, and is transmitted from the Blunsdon transmitter 2 miles north of Swindon. The station generates its revenue is by advertising, and is fully self-sufficient, it employs 10 full time staff and several other part time. Brunel FM's first station manager was Martin Mumford who is well known in the industry and is "one of the most sought after people in commercial radio" Martin has now left Brunel,and is now back at Town and Country broadcasting, based in Neath, Wales. Brunel FM does not currently broadcast on DAB digital radio but does aims to in the future, the station is available via it live stream at brunelfm.com as well as on FM, this stream is restricted to the UK residents and at times is turned off due to agreements with certain organisations and copyrights. bodies.

[edit] History

Logo of proposed station.

In 2005 Ofcom invited applications for the 12-year broadcasting licence for Swindon. The Local Radio Company applied for licence posing a radio station called Now FM. After being awarded the licence they had a rethink and ended up calling it Brunel FM, after Isambard Kingdom Brunel whose railway network had converted Swindon from a small village on the top of a hill, to an extremely large town. For some weeks before launch the station was in test transmissions, allowing listeners a sneak preview of the station, without having to put up with presenters or commercials. The station launched a 10am on 2 September 2006 to the sound of many different people from around the coverage area wishing the station luck. The fist programme to air was The Breakfast Show with Tony Dibbin. The station actually came out of test transmissions an hour before for a countdown to the launch.