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Bruce Cliffe is an international business man and a former New Zealand politician. He was an MP from 1990 to 1996, representing the National Party. He was first elected to Parliament in the 1990 elections as MP for North Shore, replacing the retiring George Gair. He was re-elected in the 1993 elections. He became a Cabinet Minister in December 1993 holding the portfolios of Accident Compensation, Radio & Television, and Associate Finance. In 1995, in light of impending arrival of the new MMP type elections he resigned his cabinet posts and instigated and organised the creation of the United Party, which was initially lead by Clive Matthewson. Bruce Cliffe then unsuccessfully sought to bring about a merger of ACT and United, along with other smaller "centre" or liberal parties to create a "united" centre party for the new MMP environment. In 1996 he chose to resign from Parliament. The United Party, although losing most of its seats in the 1996 election, continued in Parliament under the leadership of Peter Dunne, and has played a key role in supporting every Government since 1996.
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