Brochure

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Advertising brochures

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest.

Two of the most common brochure styles are single sheet and booklet forms. A common single sheet brochure is double-sided (printed on both sides) and folded into thirds. The layout of the brochure will dictate whether an accordion or "Z-fold" method, the "C-fold" method, or another folding arrangement is appropriate. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer, but offset printing turns out higher quantities for less cost.

Compared with a flyer or handbill, a brochure usually uses higher-quality paper, more color, and is folded.