BrightSide Technologies Inc.

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BrightSide Technologies Inc.

Type	Private
Founded
Headquarters	Vancouver, British Columbia, Canada
Key people	Richard MacKellar, CEO, and Helge Seetzen, CTO
Industry	Electronics
Products	Electronic display technologies
Website	www.brightsidetech.com

BrightSide Technologies Inc. (formerly Sunnybrook Technologies) is developing and commercializing electronic display technologies developed at the Structured Surface Physics Laboratory of the University of British Columbia, specifically high brightness display technology called HDR. The privately held company also develops technology for capture, processing, and storage of HDR image. BrightSide Technologies Inc.'s headquarters are located in Vancouver, British Columbia, Canada.

The Chief Executive Officer of BrightSide Technologies Inc. is Richard MacKellar and the Chief Technology Officer is Helge Seetzen.

The main electronic display technology developed by BrightSide Technologies Inc. is IMLED-LCD which consists of a LCD display with an array of individually modulated LED semiconductors as the backlights, instead of cold cathode fluorescent lamps (CCFL) that diffuse light in a layer of plastic. Each LED has 256 brightness steps, where step 0 switchs the LED off and step 255 switchs it at maximum luminance. That way, the device can display true black and very bright white, with a contrast ratio of 200,000:1, where minimal luminance is 0 cd/m² and maximal luminance is almost 4000 cd/m².

BrightSide Technologies Inc. produces a display to showcase the technology, the DR37-P. The targeted customers are industries like medical, CAD, film post-production, geophysical data or satellite imaging and the cost is $49,000.

The company seeks to license the technology to consumer electronics manufacturers. Then displays using IMLED technology could be mass produced.