BreadTalk

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BreadTalk Group Limited

Type	Public (SGX: 5DA)
Founded	Singapore (6 March 2003)
Headquarters	Singapore
Key people	George Quek, Managing Director
Industry	Food and Beverage
Products	Bread and Cakes
Website	http://www.breadtalk.com

BreadTalk Group Limited SGX: 5DA is a listed bakery based in Singapore and was founded on March 6, 2003. It currently operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide range of bread, cakes, buns and pastries. The Group currently has a chain of 23 retail outlets islandwide in Singapore, and is seeking to expand overseas by opening branches in Hong Kong, the People's Republic of China, Philippines, Malaysia, Indonesia, Taiwan and the United Arab Emirates.

A BreadTalk outlet at Causeway Point, Woodlands, Singapore

BreadTalk stores are recognised by their distinctive BreadTalk signboards and brightly lit store interiors. BreadTalk has also been credited with revitalising the otherwise conservative bakery scene in Singapore with its creative store designs and emphasis on consumer marketing. A novel concept that BreadTalk embraced was its "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparent glass panes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in their hygiene quality and food standards.

BreadTalk's signature food items are chicken and pork floss buns. A recent popular addition is the spicy version of the chicken and floss buns.

BreadTalk has the franchise rights for famous Taiwanese Xiao Long Bao restaurant, Din Tai Fung. It opened its first restaurant at the Paragon, and has opened three other outlets in the island. It has a number of food courts in People's Republic of China, and recently opened a 900 seat food court at Wisma Atria, Food Republic.

BreadTalk's branches in Indonesia are owned and managed by Johny Andrean, a famous hairdresser-turned-entrepreneur whose latest business, J.CO Donuts is a similarly styled bakery focusing on donuts and bearing suspicious similarities to Krispy Kreme.