Boss Coffee

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The Boss Coffee logo.
The Boss Coffee logo.

Boss (ボス) is the brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee.

The brand's recognizable logo features a mustachioed, pipe-smoking man. It has an equally recognizable slogan: "Suntory BOSS is the boss of them all since 1992."

Boss brand is known for its aggressive campaigns which use a jacket nicknamed Boss Jan (BOSSジャン) as a promotional item.

Famous Japanese singer Ayumi Hamasaki was the spokes person for BOSS in the early 2000s. At that time she started in commercials singing the BOSS jingle which was a cover of Nat King Cole's song LOVE.

[edit] Product Lists

(As of November 2004)

  • Bossccino
  • Bosspresso
  • Boss 微糖・深煎り (Bito Fukairi)
  • Boss Cafè Au Lait
  • Boss Calorie Off
  • Boss デミタス (Demitasu)
  • Boss デミタス (Demitasu) Latte
  • Boss Double Black
  • Boss 深煎り (Fukairi) Super
  • Boss 休憩中 (Kyukeichu)
  • Boss 無糖 (Muto) Black
  • Boss Rainbow Mountain Blend
  • Boss 仕事中 (Shigotochu)
  • Boss Super Blend

(Additional as of January 2007)

  • Boss Americano
  • Boss Begin!
  • Boss W.E.B. (World Executive Blend)


[edit] External links

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