Blue Dot

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Blue Dot Inc.
Image:BlueDot logo.png
Type Private
Founded Seattle, Washington (2004)
Headquarters Seattle, Washington
Key people Mohit Srivastava, Co-Founder
Industry Software & Programming
Slogan Dot the Web, Connect with Friends
Website www.bluedot.us

Blue Dot is a social bookmarking and networking software that installs a single browser button for users to "dot" a webpage, making a link to the page part of their Blue Dot profile.

While offering a service similar to the better-known del.icio.us, Blue Dot has a wider range of functionality that encourages interaction with "friends" in rating the content of linked webpages.[1] When a registered user visits their Blue Dot home page, they see a summary of the bookmarks (called "Dots" by the company) that have been most recently shared by their friends.[2]

Blue Dot Inc. was founded in 2004 by Mohit Srivastava using $1.5 million from angel investors, and the website bluedot.us was launched in June 2006.[3] Blue Dot hopes to profit on of sales from "dotted" websites from its affiliate marketing program,[4] and is part of the technology resurgence in the Washington Puget Sound area.[5]

Blue Dot actively seeks interaction with early adopters in "pizza and soft drink" focus groups on campus that have been cautiously criticized by some academics.[6]

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