Blue Collar Radio
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| 'Blue Collar Radio' | |
 |
|
| Country |  United States |
|---|---|
| Availability | Nationally via license |
| Key people | Matt DuBiel, BBRN Co-Founder |
| Launch date | August, 2005 |
| Website | http://www.BlueCollarRadio.us |
The Blue Collar Radio™[1]is the first lifestyle country music radio format specifically designed for men and is available as a totally turn-key package for license on American terrestrial radio stations. It features today's country powerhouses like Toby Keith, Alan Jackson, Brooks & Dunn, Big & Rich, and Tim McGraw as well as country's legends like Hank Williams Jr., Johnny Cash, and Waylon Jennings, and even a sprinkling of country-compatible classic rock acts like Lynyrd Skynyrd, Tom Petty, Allman Brothers, ZZ Top, The Black Crowes, and George Thorogood. Blue Collar Radio is the first format of its kind to target 25-54 year old men exclusively. Sean Ross at Edison Media Research weighs in on the emergence of Blue Collar Radio here[2]
[edit] Who's behind it, and why?
Blue Collar Radio™ is the brainchild of Matt DuBiel [3]at Broadcast Barter Radio Networks.[4]DuBiel doubles as Program Director of the critically-acclaimed trimulcast in Chicago, Nine FM [5]Billboard's "2005 Station of the Year."
Matt says, “Our research tells us that male country audiences are looking for a presentation that reflects the rockin’ side of country. We talked to male country fans, and they told us they love Toby Keith and Big & Rich but have grown tired of the sleepy ballads that country radio embraces. It’s high time country radio focused on delivering for men in a thoughtful way! We've been from Fort Meyers to Coal City to Charlotte to Vegas to Dubuque...in taverns, racetracks, john-boats, bait shops, board rooms, in Cadillacs, pickup trucks, and hum-vees...on cell phones, e-mail, and CBs...we have talked with radio executives and research specialists, business owners, accountants, carpenters, doctors, software engineers, truck drivers and pipefitters...and we have studied country radio in depth. Based on various information we have paid for, overheard, and harvested ourselves, this is what red-blooded American men who listen to country radio crave.”
[edit] What's the deal?
DuBiel and company boast that Blue Collar Radio™ is the most turn-key format of its kind in the world, excluding satellite-delivered formats. DuBiel calls it a "station-in-a-box." He jokes, "We give 'em [licensees] everything they need to operate and win with Blue Collar Radio in their market...everything but the jocks and the spots. The spots will be no trouble for any station which airs BCR, and the jocks, well, we tried to stuff 'em in the box, but they complained that there aren't enough air holes. Prima Donnas."
Indeed, Broadcast Barter offers three (3) license options for terrestrial and HD stations which entitle a licensee to: The trademarked "Blue Collar Radio™" name and positioner, “This Country Rocks!™”; customized logo and web templates; a music list with categories, rules, and clocks; more than 200 fully voiced and produced start-up imaging pieces; pre-negotiated rates with Max McGill, the national voice of Blue Collar Radio™; a customized stunting and flip imaging package; the official imaging production library of Blue Collar Radio courtesy of Creme Machine [6]; produced and customized quarterly imaging updates; and even music logs generated and distributed to stations daily!
[edit] The Man Behind the Blue Curtain
Max McGill[7], the imaging voice of Blue Collar Radio™, is already a familiar voice to many in America and around the world. His voice has been featured on commercials and promos for Ford, NutriSystem For Men, Direct TV, ABC TV Network – Good Morning America, Professional Golf Association (PGA), the NFL's Cincinnati Bengals, Toyota, Pepsi, Subway, Sony/Columbia Pictures, Court TV, Chevy’s Mexican Restaurants, National Geographic, AT&T, and as the voice of the powerful reality series "American Soldier" on CMT (Country Music Television).
