BK Chicken Fries

From Wikipedia, the free encyclopedia

For the the generic product, see chicken fries.

'''BK Chicken Fries'''
Serving size	1 box 6 pc- 114g 9 pc- 157g 12 pc- 228g
Energy	6 pc- 340 9 pc- 470 12 pc- 680 cal
Energy from fat	6 pc- 210 9 pc- 280 12 pc- 420 cal
Total fat	6 pc- 24g 9 pc- 31g 12 pc- 48g
Saturated fat	6 pc- 4.5g 9 pc- 6g 12 pc- 9g
Cholesterol	6 pc- 40mg 9 pc- 55mg 12 pc- 80mg
Sodium	6 pc- 1020mg 9 pc- 1350mg 12 pc- 2040mg
Dietary fiber	6 pc- 2g 9 pc- 3g 12 pc- 4g
Sugars	6 pc- 2g 9 pc- 2g 12 pc- 4g
Protein	6 pc- 13g 9 pc- 19g 12 pc- 26g
Source	www.BK.com
Notes	US % Daily Value based on 2000 calorie diet.

BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items.

Contents 1 Product description 2 Product varieties 3 History of the product 3.1 Advertising 4 The competition 5 See also 6 External links

[edit] Product description

The BK Chicken Fries are Burger King's version of the shaped chicken food product chicken fries. The product consists of deep-fried breaded, French fry-shaped white meat chicken. The product is served with a variety of sauces for dipping.

[edit] Product varieties

The BK Chicken Fries are available in four sizes: 4, 6, 9 and 12 pieces. A 36 piece size was available as a LTO (Limited Time Offer)

[edit] History of the product

BK Chicken Fries were introduced in 2005. Originally sold in a 6 or 9 piece, larger sizes have been added.

[edit] Advertising

The product is one of BK's entries into adult oriented fast food products. It is designed as convenience food, with the packaging designed to fit in a car cup holder. Its primary target audience is adults such as soccer moms or commuters.

The product was introduced with the viral marketing Coq Roq promotion.

As a product tie-in with the 2005-2006 NFL season, Burger King introduced a 36 piece party pack as a Limited Time Offer.

During the summer of 2006, BK introduced a 12 piece as a product tie-in with NASCAR and it's new sponsorship of a NASCAR team.

During the year 2007, Burger King did another product tie-in with a Nickeloden show, Spongebob Squarepants. The box is designed like the character SpongeBob.

BK chicken fries have seen a limited amount of viral marketing buzz as wagers are made using chicken fries as both the stakes and the basis for gambling. Frequent bets re: chicken fries center around include BK Chicken Fries menu longevity (e.g. Harvard Business School Product Marketing Debate 2006: Will BK Chicken Fries be on the menu in May 2011?).

[edit] The competition

Competitor's products include McDonald's Chicken Selects, Wendy's Homestyle Chicken Strips and KFC's chicken strips.

[edit] See also

Other types of chicken products:

• Chicken Fries
• McChicken

[edit] External links

• Burger King nutritional facts