Berthomeau Report
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The Berthomeau Report was commissioned by the French Ministry of Agriculture to "establish the goals and means to be deployed in terms of people, regulations and finance for a winning strategy for French wine as we approach the year 2010" [1]. It was published in 2001.
Jacques Berthomeau, author of the report, is an influential wine consultant who headed a committee of wine experts that called for French winemakers to meet the globalization of wine by adapting to new market demands, similar to those called for in Plan Bordeaux. The Berthomeau Report, like Plan Bordeaux, has met considerable organized opposition. [2]
[edit] Source
[3] Jacques Berthomeau]
[edit] External links
- "The Judgment of Paris: What the French didn't learn from the legendary wine-tasting."
- Wine war: Savy New World marketers are devastating the French wine industry
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