Beard Papa

From Wikipedia, the free encyclopedia

Beard Papa cream puffs are sold six or twelve to a box.

Beard Papa is a Japanese company founded in 1999. They have over 250 stores in Japan. They recently expanded their stores to the United States and currently have 15 stores including New York, Boston, San Francisco, Hawaii, and Los Angeles, Redwood city. Their next location is set to open in Corona, California in early March, 2007. Other recent grand openings include the Arcadia store (Los Angeles suberb). They have also expanded to China, Singapore, Thailand, Malaysia, Taiwan, Indonesia, Hong Kong, the United Kingdom, and Australia. As of 15th December 2006, they opened their first store in Europe, in London's Oxford Street.

Their trademark product is the Beard Papa cream puffs (profiteroles), a choux pastry shell filled with whipped cream custard, available in vanilla, less popularly, chocolate, and specialty flavors such as green tea, strawberry, pumpkin, and coffee, on a rotating schedule. Beard Papa set off a cream puff craze in Singapore, with long queues forming outside the company's stall in Takashimaya Food Square. Other products include chocolate fondants, croissants, cheesecake and tiramisu.