Be There
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Be There was a slogan used by NBC during the 1983-84 TV Season, composed by Rob Mounsey.
A typical promo during the campaign consisted of younger versions of NBC characters such as Remington Steele (played in the promo by Pierce Brosnan), or Mr. T from The A-Team.
The season was notable for the fact that every prime-time show that premiered during the fall was cancelled by the end of the following season:
- Jennifer Slept Here
- We Got it Made
- Manimal
- Mr. Smith
- For Love or Honor
- The Yellow Rose
- The Rousters
- Bay City Blues
- Boone
The only survivors during this season were the two mid-season replacement series:
Despite the fall setbacks, NBC was slowly beginning to regain it's foothold in the ratings that had begun in the mid-1970s, and continued throughout the reign of Fred Silverman as the network's programming head, and through the early years of the reign of Brandon Tartikoff as NBC Entertainment president.
The following season, NBC would reuse the "Be There" slogan as part of their season jingle, now "Let's All Be There." By the end of the following season, NBC would be back on top.
Individual NBC affiliates customized this and other slogans for local use. For example, WNBC in New York coined it thus, "Channel 4 There! Be There!", while KCRA in Sacramento showed it as "Channel 3 There! Be There!", actually one of the longest-running in time length of localized campaigns, running about the same length as the national campaign. Uniquely, a customized version of the campaign for WSMV in Nashville (also called "Channel 4 There! Be There!") contains a small snippet of Florence Warner singing "Hello Nashville" (the part where she sings "There's a feeling in the air that you can't get anywhere"), of which the popular Frank Gari-composed campaign was used on channel 4 from 1983 to 1993. A version used by WPSD (Paducah, Kentucky) incorporated the first line of My Old Kentucky Home into the promo. As with the previous NBC campaign, Seven Network adopted it.
| Preceded by We're NBC, Just Watch Us Now |
Be There 1983-1984 |
Succeeded by Let's All Be There |
